How Social Media Shapes Young Adult Shopping Habits
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Young adults, also known as Generation Z, have grown up in the digital age when everything is located on their mobile devices. They are considered to be easily influenced by what they see on social media applications such as Instagram, Twitter and TikTok. Many brands have been able to use the power of social media advertising and marketing to shape young adults’ shopping habits by invoking trend culture.
Social media is now the best way to connect with a target audience of Gen Z and younger, as it consumes most of their lives. This is no surprise as over half the world’s population now uses social media (62.6{a279c59394f6eef608f084e77b1cd6f4d70c808d5334384706d2182a6719b6ef}). This is such a large number of different people that can be targeted through a social media campaign, so it’s no surprise that businesses are leaping at the opportunity to show their products on these platforms.
In this article, we will explore how social media has shaped the shopping habits of young adults and what types of brands have been able to leverage social media for their benefit.
Influencer Marketing
Influencer marketing is perhaps the most powerful way of promoting through social media, as large social media account holders are paid to promote their products and services to their audience. Young shoppers will be more inclined to trust an influencer that they follow on social media, as they often portray themselves as being an authentic source of information.
Influencers have been able to shape shopping habits for a variety of generations, depending on the products or services that they are promoting. An example of this for young adults is the promotion of Velo patches. It became somewhat of a TikTok and Instagram trend to promote products like this, as the brands behind them were quick to act on promotional …
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