How Social Media Shapes Young Adult Shopping Habits

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Young adults, also known as Generation Z, have grown up in the digital age when everything is located on their mobile devices. They are considered to be easily influenced by what they see on social media applications such as Instagram, Twitter and TikTok. Many brands have been able to use the power of social media advertising and marketing to shape young adults’ shopping habits by invoking trend culture.

Social media is now the best way to connect with a target audience of Gen Z and younger, as it consumes most of their lives. This is no surprise as over half the world’s population now uses social media (62.6%). This is such a large number of different people that can be targeted through a social media campaign, so it’s no surprise that businesses are leaping at the opportunity to show their products on these platforms.

In this article, we will explore how social media has shaped the shopping habits of young adults and what types of brands have been able to leverage social media for their benefit.

Influencer Marketing

Influencer marketing is perhaps the most powerful way of promoting through social media, as large social media account holders are paid to promote their products and services to their audience. Young shoppers will be more inclined to trust an influencer that they follow on social media, as they often portray themselves as being an authentic source of information.

Influencers have been able to shape shopping habits for a variety of generations, depending on the products or services that they are promoting. An example of this for young adults is the promotion of Velo patches. It became somewhat of a TikTok and Instagram trend to promote products like this, as the brands behind them were quick to act on promotional …

Wedding Guest Styling Tips You Need This Summer!

Do you have a wedding coming up this year and want to be the best dressed? You’re in the right place. We’re here with our best wedding guest styling tips to help you find the perfect fit for the occasion, from fitting in with the venue to your shoe choice and everything in between!

Is There A Dress Code?

The first question to ask yourself when choosing your wedding guest dresses this season is whether there is a dress code. If there is a dress code on the invitation or passed on to you by the bride or groom, then it’s quite clear what you need to do, which is follow it! Even if the dress code seems quite specific or maybe even a bit annoying (I mean, who wants everyone to wear purple to their wedding?!), it’s what the couple wants for their day, and the last thing you want to do is disrupt their day or how they pictured it with your outfit. So, be respectful of the couple’s wishes when it comes to a dress code, as it could be an important wedding detail for them and it might also help you narrow down your choices when it comes to deciding what to wear!

Where’s The Venue?

If there’s no dress code, then don’t worry; we’ve got you covered. Start by thinking about where the venue is. This can help you decide the kind of dress you might want to wear, so pay close attention. Often, depending on the venue, it’s pretty obvious what kind of outfit you’d wear, for example, a floaty bright dress for a beach wedding or a more formal cocktail dress for a wedding at a fancy hotel. If it’s not fully obvious what you might wear to a particular venue, then go …

A DIY Guide To Landscaping Your Garden

There are a few things in a house that you will have noticed cost an obscene amount of money to renovate. One of them is a bathroom, another is a kitchen and there is also the garden. If you’ve ever got a quote to have your garden landscaped you will no doubt have received one with 4, if not 5 figures on it depending on the extent of the work being completed. This presents the perfect opportunity to treat it as a DIY task and get rid of the labour charges associated with having it done professionally.

Decide on your design and price up the machinery hire

Depending on the extent to which you are landscaping, you may require professional equipment to complete the job. If you are simply working on cosmetic changes like paving, decking, turf, stones etc…then you probably won’t need anything but if you will be digging out earth to flatten an area that was previously on two levels then you may need a digger or dumper hire to get rid of the earth once it has been removed. If you are putting foundations down for a building or a new paved area then a cement mixer may be needed.

Paving stone or decking?

One of the central parts to any garden is the area you will be sitting on so decide where paving stone or decking is best for you. Decking often looks better but can be a nightmare in terms of maintenance as it can quickly become slippy and needs constant maintenance particularly if it is located under trees or somewhere that will drip water on to it. The alternative is to go for composite decking which copes with water, ice and frost much better but costs a lot more than normal wooden decking, so …

Shopping Tips To Make Your Home Office Space More Relaxing!

If you’re looking for shopping tips to make your home office space more relaxing, you’re in the right place! Whether you’re looking for funny gifts as a gift for your co-worker for their work from home space or you’re wanting to make a few changes yourself, we’ve got you covered. It doesn’t have to cost a fortune at all but can make all the difference when it comes to your working day. Afterall, you spend a lot of time there, so it’s best to make it comfortable!

Add A Fragrance!

First up, adding a fragrance can add such a lovely fresh burst of scent to the space to really make it feel comforting and somewhere you want to be. You could choose a reed diffuser or a candle, or potentially a crackle candle if you don’t like working in silence and want that extra bit of atmosphere. If you’re looking for a gift for someone else’s home office, you could choose personalised candles, with a joke or funny quote on it to add an extra something. Fragrance makes such a big difference to any room, so don’t forget about it when you’re planning out how to make your home office more relaxing.

Soft Furnishings

The last thing you want is to be uncomfortable all day long, so getting some soft furnishings for your home office space is so important. Whether it’s comfy cushions for your chair, a nice soft blanket for if you get a bit chilly or a rug for under your desk to add that comforting touch, it’s important to add these to the space! This will depend on the furniture you have in your home office, but try a few different things out to get the space feeling super nice and cosy.

Add Plants

Something else …

Luxury On a Budget : Elevate Your Home For Less

Calling all homeowners! You likely understand the stress of trying to decorate your home without breaking the bank. We’ve all been there. Especially when your home is empty and needs a completely fresh makeover. Creating a boujee home on a budget is not easy in the slightest. It is however possible with the easy, secret hacks which we will share with you today.

In this blog, we will cover the simple tricks for making your home look expensive, all while sticking to a budget. Take a look at the following suggestions:

Floor-to-ceiling curtains

First things first, what do all expensive homes have in common? For the most part, they have lots of room! Most of us do not have the luxury of having a large home, so we have to create the illusion. Floor-to-ceiling curtains are a great way to extend the perceived space in the room, all while sticking to a tight budget. You can find beautiful second-hand curtains and charity shops or second-hand homeware shops, for less! Do some digging, and also find easy-to-install curtain holders that will safely hold onto the highest point of the wall above any window sills.

Room-sized rugs

Speaking of oversized illusions, large rugs are also great additions that create the luxury feel we are all trying to achieve. First, make sure your rooms of choice are not cluttered. Move any furniture that is taking up too much space, do a good job of cleaning the area, and take your measurements of the room. Luxury homeowners opt for rugs that fill the living and relaxing space, whilst leaving room for some hard floor to display their lighting fixtures and ornaments. Find a rug that key furniture items such as the bed and table stands will fit within. Also consider making your large rug …