The new age of social media success has been found on the online entertainment platform TikTok. Its surge to success during the 2020 lockdown has brought an array of new influencers into the limelight that if it wasn’t for the platform, would probably be living normal lives. The great thing about this app is that just about anyone can go ‘viral’ off one video, but the key to holding onto that success is somewhat unclear to a lot of people. Here we will give our suggestions that have been tried and tested to give anyone a competitive advantage when starting on their journey to Tik Tok stardom.
Find your niche
Having a discussion with yourself in terms of what content you wish to put out there is important. Not only is it key to confirm what you wish to put out, but it is also necessary to understand that there are already 100,000 other people putting out that same content at least, so what are you going to be doing differently? If you are hoping to be a fashion influencer, look at all the top influencers and see what they are doing right, are they posting clothing reviews for christmas party dresses , or showing 50 ways to style corset tops? Also figure out what might be missing which you can optimize in your content. Spending some time on market research will help you in the long term so don’t neglect its importance.
Confirm your target audience
Following the last point, you should try to put yourself in the shoes of the viewer. If you are an aspiring fashion influencer, what content do you like to digest? What kind of viewer are you, and how can you target viewers that have similar interests to you? Also clicking on the …
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There’s no denying that Gen Z has been influential in a number of different ways, but perhaps the biggest impact this generation has had is on the fashion industry. These 10-25-year-olds have grown up with technology at their disposal and have shown to adapt to new trends at a surprisingly quick pace, not least with fashion.
Unlike previous generations, who largely created their own looks, ideas and trends, Gen Z has mostly taken the best from each generation before them and made them their own, particularly when it comes to fashion. With that in mind, let’s take a look at exactly how Gen Z has changed the world of fashion.
Bringing Back Old Trends
Do you remember the low-rise jeans trend of the early 00s? Or still have a few beloved pieces from being a teenager in the late 90s/early 00? If so, then you’ll likely be surprised to learn that, just like everything, these trends have come back full circle and are now being loved all over again by Gen Z’ers. All the typical 00s fashion trends seem to be slowly returning – womens crop tops, slip dresses, small bags, party bodysuits, chunky trainers – and it’s all thanks to Gen Z.
Not Accepting Of Fast Fashion
Fast fashion has had disastrous impacts on the environment and no one wants to change this more than Gen Z. As a generation who have only known fast fashion, they’ve had a phenomenal impact on the popularity of thrift shopping and vintage clothing resurgence and want to make sure that their fashion choices are sustainable and economical.
Although changing how you shop won’t solve everything, but when it comes to a whole generation making a similar choice, it’s definitely a great starting point and it seems more positive for future …
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